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Event and Marketing Campaign Coordinator

EMEA

IQGeo is looking for a talented, energetic marketing professional to coordinate and manage our tradeshow, webinar, and hosted events across the EMEA region. This person will also play a key role in our marketing automation strategy by taking responsibility for the planning and execution of all digital campaigns related to EMEA events. This includes lead generation digital campaigns for pre and post event appointment setting and event follow up.  

Reporting to our Event Manager in North America, you will work closely with global marketing and our EMEA sales teams to promote our award-winning geospatial software to telecommunications and utility network operators. You will focus on developing lead generation and brand awareness through multi-channel marketing campaigns including automation, digital events (e.g. webinars, meetings), and physical events (e.g. tradeshows, conferences). You will play a strategic role working across multiple teams to coordinate effective inbound and targeted outbound digital demand generation campaigns.  

The ideal candidate will have demonstrable event, webinar, and digital campaign management experience in the enterprise B2B software market and a track record of working with Marketing, Sales, and Product Management teams to define and achieve event and campaign objectives. 

Responsibilities
  •  Manage and coordinate physical tradeshow and conference activities 
  • Manage and coordinate virtual webinar and meeting events
  • Define and execute digital campaigns for physical and virtual events 
  • Support inbound and outbound activities to generate marketing and sales qualified leads
  • Manage budgets for all physical and virtual events
  • Maximize memberships with trade organizations and identify event speaking opportunities 
Person Specification
  • University degree or equivalent work experience
  • 2 years marketing experience with B2B software
  • Experience organizing and executing physical and virtual events
  • Experience with marketing automation tools (HubSpot preferred) 
  • Exceptional verbal and written communications skills 
  • Knowledge of Microsoft Office suite of business tools 
  • Ability to develop clear processes and multitask effectively across multiple projects 
  • Graphic design skills are desirable 
  • Experience working in the telecoms and utility industries is desirable 
  • German language skills are desirable, but not required
What's In It For You
  •  25 days holiday per calendar year plus bank holidays, with the option to buy / sell up to 5 days of holiday per year.  
  • 1 charity day per year 
  • Give As You Earn Charity Scheme 
  • Private Health Insurance (100% company paid for employee cover) 
  • Health Cash Plan for Dental / Optical / Physio etc. (100% paid for employee cover) 
  • Employee Assistance Programme 
  • Life Assurance & Incapacity Benefit 
  • Cycle to Work Scheme 
  • Tech Purchase Scheme 
  • Company Pension with employee contributions matched up to 5% 
  • Enhanced Maternity Leave for long service employees 

This role is ideally based out of our UK offices in Cambridge. We do support hybrid and flexible working arrangements for all employees. We understand that life for many people involves school runs, care giving, or exercising!

Unfortunately, we are unable to sponsor work permits for this position and suitable applicants must already possess the right to work in the UK. 

If you would like to join this winning team, please Apply Here or alternatively submit your resume and cover letter to hr@iqgeo.com